Sony Ericsson, which is soon to become just Sony, as the two
companies recently announced that Sony would buy Ericsson out of their
joint smartphone business and re-brand its Sony Ericsson smartphones
under the Sony brand has just reported a massive loss in the fourth
quarter of 2011.
For the three months which end in December 2011,
Sony Ericsson made
a lost of 207 million Euros on total revenue of 1.29
billion Euros, this compares to an 8 million Euro profit for the same
period in 2010.
Sony
Ericsson has issued a statement in an attempt to explain the huge loss,
which cites the natural disaster in Thailand as well as strong
competition from competitors.
“Our fourth quarter results
reflected intense competition, unfavourable macroeconomic conditions and
the effects of a natural disaster in Thailand this quarter,” chief
executive Bert Nordberg said in a statement.
It will be
interesting to see if Sony are able to turn their smartphone business
around this year, where devices will be sold under the Sony brand, and
we have already seen a few of the new Sony Xperia smartphones that will
launch this year.
